CES 2012 Sensio – 3DGO! TV Content Service. By Scott Wilkinson and Nicholas Routhier
May 11th
Video Library content
As for the library, Samsung plans to launch a “3D Video-on-Demand service” which will allow viewers to gain access to Full HD 3D versions of around 50 3D videos. To me, this has to be a deal with Sensio. How many companies do you know that owns a library of 50 3D dvds? I know one and Sensio bought this library because of the lack of current 3D content worlwide. See the link :
http://www.gadget.co.za/pebble.asp?relid=3055
In search of support
Hi all,
As I posted in one of my last posts, discussions on the patents should be going on or continue to go on.
Sensio is seeking a legal adviser to manage and preserve Sensio’s intellectual property.
I would have preferred that Sensio makes deals instead of spending money and time protecting their Intellectual Property… Which is important. Should Sensio lose their IP mean the end for Sensio? Most probably. In the end what matters is that manufacturers, content providers, producers and even hair blowers use Sensio!
Here’s the link to the job hiring:
Sensio Kiosk Montreal April 12
Hi all,
As promised, here’s a summary of what I saw today.
First of all, the kiosk was about the evolution of money and technology since the 1967 Montreal Expo.
I only took pictures of the Sensio section which was ok.
First, I liked the glasses very much :
We could see a Hyundai TV set with a show of Cavalia using a Hyundai TV, a PS3 and some kind of unit that permits the transformation from 720p resolution to 1080p. Otherwise, the unit would have not been necessary if the video was recorded in 1080p.
The quality of the TV was really nice to see and I was kind of surprised to see the outcome.
Here, we can see the PS3 on top of the transforming unit.
The transforming unit (which I forgot the real name). The transforming unit was actually taking the 720p resolution and transferring it to the 3D TV in 1080p. The 3D TV then takes in the stream and produces a side by side 3D output.
All in all the experience was just mind blowing.
That was really cool! I have never seen anything like this before! I have been to many movie theatres and watched many 3D movies but I guarantee that you will be impressed once you see this. It actually feels even better than in theatres. Seeing is believing…
Now there’s one question that comes to my mind… when are Visio TVs ready to hit the market in Canada?
Here are some images of the show :
You can really feel as if you were really close to you and brings objects and humans to life. It’s like breaking the artificial barrier between the actors and the audience. That is simply it…
Panasonic 3D Switches
I heard Panasonic had made their own 3D switches, however, their switches infringe on Sensio’s 3D switch and autodetect patents.
Sensio and Panasonic have already talked about this and I think it will be if not already in the hands of lawyers.
I’m confident that Sensio will win on this one for sure and that news in the coming days will be beneficial for the SP.
From my point of view, everybody’s fighting over 3D technology but in the end, I believe Sensio will definitely be the winner.
But the road is not always straight…
I will be back tomorrow with some input on the Sensio Kiosk at the Complexe Desjardins in Montreal.
Patrick
Sensio’s upcoming week
I should see at least three things in the coming week
1 – I will be seeing a Sensio Kiosk at an event at the Complexe Desjardins in Montreal.
I will be taking pictures & videos of it all and will show you this right here on Tuesday night!
2 – The NAB show will be taking place. Hopefully we will see some annoucements of deals.
3 – We will have some info and some comments from other professional techy bloggers that
will tell us what they all think about the Sensio’s Autodetect and Switch products.
We have noticed some volume and an increase in the share price making me speculate that NRs will be released in the coming days with good, very good news.
Pat
Sensio weekly Update April 3 – 7
Hi all,
Sensio Lays Out New 3D Solutions at NAB
SENSIO Technologies will be demonstrating key solutions from its comprehensive range for the broadcast market at the 2011 NAB show in Las Vegas. These solutions include automatic detection and decoding of any 3D input signal (Side-by-Side (SbS), Top-and-Bottom (TaB) and SENSIO Hi-Fi 3D) and best-in-class image-enhancement technologies. The recent joining of the product portfolios of SENSIO and Algolith has enabled the company to present this uniquely complete offering to the market.
I think we could hear some news about contracts regarding the AUTODETECT and Decoding products with manufacturers. Remember, Sony has given their panel manufacturing to LG which makes Vizio’s panels too.
It is also nice to see that Nicolas Routhier said that “The flagship 3D-enabling product line, was adopted by major TV manufacturers and cable TV distributors” in the following article which tells me some announcements will be made.
http://www.live-production.tv/news/3d-arising/sensio-2011-nab-show.html
NBA still talking to Sensio?
I also heard that NBA and Sensio are still in talks with Sensio regarding the distribution of NBA games throughout the world and that Sensio has proven to be so good in preparing the events that Sensio would be asked to produce the events and not just provide the technology. This is proof that Sensio has gained the confidence of content providers.
I will not talk about the share price in this article because it seems to me that the share price is just irrelevant right now.
good luck.
3D formats explained
Although this post is somewhat technical, it gives us an overview of the different 3D formats used in the industry.
Side-by-Side
With consumer electronics pundits predicting the success of 3D HDTVs in a big way, consumers have been left confused with regards to the various 3D terminologies being thrown at them by 3D TV manufacturers. One of the common areas of confusion is with regards to 3D content, and how it is delivered to a 3D TV, as well as the various encoding formats that are compatible with different 3D televisions. One of the terms that is being thrown around with regards to the airing of 3D content over cable, is Side by Side 3D. So if you are wondering just what exactly is Side by Side 3D, then this article is perfect for you and will attempt to answer all your questions.

As you may already be aware, almost all 3D TVs that are being released in 2010 rely on the frame sequential 3D display method. However, this doesn’t mean that the input 3D signal to the TV has to be in a frame-sequential format. In fact, pretty much all 3D HDTVs can process 3D signals in a variety of different formats and perform on-the-fly conversion of the incoming 3D video signal into a frame sequential format. While frame-sequential 3D is part of the blu-ray 3D spec, when it comes to airing 3D content over cable/air, Side by Side 3D is proving to be a popular choice. In fact, DirecTV has announced that it will be airing 3D programming by using the side-by-side 3D format. ESPN will also be airing 3D content using a 60fps, 720p side-by-side format.
How Side by Side 3D Works
In side-by-side 3D, a full 1080p or 720p frame consists of two halves on the left and right, with the entire frame for the left eye scaled down horizontally to fit the left-half of the frame, and the entire frame for the right eye scaled down horizontally to fit the right side of the frame. Thus, in the case of 720p content (resolution of 1280 x 720), each frame will actually consist of the horizontally scaled frame for the left eye with a resolution of 640 x 720 and adjacent to it, the corresponding frame for the right eye at the same 640×720 resolution. The image to the right shows what this looks like.
As you might have already noticed, side-by-side 3D results in a halving of the horizontal resolution of each frame intended for the left and right eye. When the 3D ready TV receives this side-by-side 3D signal, it splits each frame to extract the frame for each eye, and then rescales these individual frames to a full HD resolution using upscaling algorithms. It then displays these upscaled individual frames alternately in a frame-sequential manner (see the second image below) that is in sync with your active shutter 3D glasses.
Conversion of side by side 3D content to frame-sequential 3D
You are probably wondering why we would want to settle for a seemingly inferior technique of transmitting 3D content that leads to a halving of the horizontal resolution of the image. The reason that side-by-side 3D is a popular choice for 3D content at the moment is that it uses the same bandwidth as regular HD content, so it can be transmitted in the same way that current HD signals are transmitted. As a result, you won’t need an expensive set-top-box replacement for viewing 3D content. Instead, your cable service providers can upgrade the firmware of the set-top-box to enable the transmission of side by side 3D content to your 3D TV. It should be noted that ESPN has already done some testing with 720p side-by-side content for sporting events and the feedback from initial testers has been extremely positive.
What is Over-Under 3D (or Top and Bottom 3D)?

With 3D TVs and 3D content catching on in a big way in 2010 and leading into 2011, consumers have had to familiarize themselves with a lot of new terminology and jargon specific to 3D display technology and 3D content delivery. One area that is extremely confusing for consumers is that of 3D content formats and how different 3D formats are made compatible with your 3D TV. One of the terms that you have probably come across is the Over-Under or Top and Bottom 3D format. So if you are wondering just what is Over-Under or Top and Bottom 3D, then this article is right up your alley and will do a great job at explaining this concept in simple terms.
The HDMI 1.4 3D format specification allows for a number of different formats for 3D video content. One of the mandatory 3D formats (i.e., the format has to be supported by a 3D TV for it to be HDMI 1.4 compliant) is Top and Bottom or Over-Under 3D. On the other hand, as you may well be aware, almost all 3D TVs currently display 3D content on the screen via Frame Sequential 3D techniques. However, this doesn’t mean that the input 3D signal to the TV has to be in a frame-sequential format. In fact, pretty much all 3D HDTVs can process 3D signals in a variety of different formats and perform on-the-fly conversion of the incoming 3D video signal into a frame sequential format. While frame-sequential 3D is part of the blu-ray 3D spec, when it comes to airing 3D content over cable/air, Side by Side 3D and Top and Bottom 3D are proving to be a popular choice as they are backwards compatible with HDMI 1.3 systems (if they are Frame Compatible versions of these formats) and do not require extra bandwidth for delivery of the 3D video (thus helping with backward compatibility).
How Over-Under 3D a.k.a Top and Bottom 3D Works
The Top and Bottom or Over-Under 3D format consists of a single 1080p (or 720p) frame consisting of vertically stacked sub-frames for the left and right eye, each possessing half the full HD resolution along the vertical axis
In the Over-Under or Top and Bottom 3D format, the video content is encoded in a manner as shown in the adjacent figure. A single frame has a resolution of 1920×1080 (1080p) or 1280×720 (720p) but is divided into two sub-frames, the upper one consisting of the sub-frame meant for the left eye (Labeled L) and the lower sub-frame meant for the right eye (labeled R). As you can tell, the vertical resolution of each sub-frame is halved as a result of the over-under 3D format. In the case of 1080p content, the resolution of each sub-frame is 1920×540 pixels whereas that of 720p content is 1280×360 pixels.
Thus, the downside of this technique is that you lose half the vertical resolution of the image that is seen by each eye and so you are no longer seeing “true HD 3D”. However, the upscaling algorithms in most 3D TVs compensate for this loss in vertical resolution quite well and you can still enjoy good quality 3D content that is transmitted in the top-bottom or Over-Under 3D format.
This version of the Over-Under configuration is commonly referred to as simply by “Top-and-Bottom 3D” or “Over-Under 3D”. However, it should be noted that you can also have an Over-Under configuration where each sub-frame maintains full 1080p or 720p resolution. The Mandatory Full HD 3D (FHD3D) 3D video format that is specified under HDMI 1.4 is such an Over/Under (top/bottom) 3D format where each sub-frame maintains the full 720p or 1080p resolution. Thus FHD3D is the only 3D format that provides true 3D HD video at 24fps. Read our article on the FHD3D format to learn more about it.
The advantage of the Top-Bottom or Over-Under 3D format (with half vertical resolutions) is that each frame still has a total resolution of 1080p or 720p, the same as regular 2D HD content. As a result, the required bandwidth for transmitting the 3D signal, as well as for processing it, remains the same, thus making it much easier to support in current HDMI 1.3 devices. This is why current HD set top boxes can be provided a firmware upgrade by Cable providers so as to enable 3D content without requiring a total upgrade of the box.
How will my 3D TV decode and display Over-Under 3D?

When your 3D ready TV receives this top-bottom or over-under 3D signal, it splits each frame to extract the sub-frame for each eye, and then rescales these individual frames to a full HD resolution using upscaling algorithms. It then displays these upscaled individual frames alternately in a frame-sequential manner (see the second image below) that is in sync with your active shutter 3D glasses.
While Over-Under 3D or Top and Bottom 3D does halve the vertical resolution of the 3D video content, it has the advantage of not requiring extra bandwidth and is helping make 3D content more readily available as cable companies can enable 3D channels without having to spend billions of dollars on expensive set-top box and infrastructure upgrades. This format is primarily of use for providing 3D content over cable/satellite and is also used by some older 3D Ready TVs (before the establishment of the HDMI 1.4 specification). All the new 3D BluRays provide 3D content in the FHD3D format.
Hopefully, you now understand what over-under or top and bottom 3D is. It is just another method to deliver 3D content to your 3D capable flatscreen TV and although it does lead to the halving of the frame resolution along the vertical axis, it still provides an excellent 3D viewing experience. Additionally, it has the advantage of allowing for backwards compatibility with current HD set top boxes.
Sensio 3D format
Sensio’s format is like using the conventional TV format and reworking the image. I could not find anything else on the format but this pdf :
http://www.sensio.tv/11x17_recto-verso_SENSIO_FINAL.pdf
thanks to http://www.best-3dtvs.com for the information.
Hope this post was useful.
Trailer_Promo_NBA3DLive.f4v
SENSIO prensent in Live 3D NBA Live in 3D
johnnystocks blog
Another good poster’s blog can be found here :
http://johnnystocks.blogspot.com
I will also put him in my blogroll (on the right).